Kilpatrick Townsend


Insights: Publications Just Push the Button! Instagram’s Response to Influencers, Hashtags and Disclosures JD Supra September 1, 2017 Written by In April, the Federal Trade Commission (“FTC”), after reviewing Instagram posts by celebrities, athletes, and social media influencers, issued 90 letters reminding influencers and marketers about the FTC's requirements that influencers clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. In this case, the FTC focused on influencers' posts on Instagram.

Insights: Publications

Just Push the Button! Instagram’s Response to Influencers, Hashtags and Disclosures

JD Supra

September 1, 2017

Written by

In April, the Federal Trade Commission (“FTC”), after reviewing Instagram posts by celebrities, athletes, and social media influencers, issued 90 letters reminding influencers and marketers about the FTC's requirements that influencers clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. In this case, the FTC focused on influencers' posts on Instagram.